My video recorded evaluation

This is me explaining in further detail the task at hand and how I went about completing my project.

Evaluation presentation

http://www.slideshare.net/kmut6156/evaluation-presentation-34668515

Main Task (Final Documentary Film)

This is the final completed Documentary, I started in November and have completed it now meaning it has taken me roughly 5months to complete. I used Final cut pro which allowed me to enhance the quality of the clips.

Voice recording evaluation

This is my evaluation in the form of a voice recording, I used Final Cut Pro X in order to create this and it is a summary of my whole year of A2  in media including how I completed the project.

Evaluation Essay

Question 1
In what ways does your media product use ,develop or challenge forms and conventions of real media products?


In our media product no doubt the main aim was to make it as real as possible meaning so that it would resemble a product that has already been created in the real world. I had a target audience for my media products, which were a documentary, a double page spread magazine article and a radio advert based on a young Hip-hop artist’s journey, which would mean the age range, would be from ideally 16-25 and revolve around the social realism genre as we are portraying one’s life.


After having established these key factors in order for me to start my project I was obliged to do various research by watching documentaries of other already established artist’s such as the Eminem ‘Who Am I’ documentary, Chiwetel Ejofor Magazine Article and various radio adverts. This definitely aided me inn gathering a whole bunch of ideas, which would then make it easier for me to put ideas together for my product.


Within my research for my documentary in particular I found an effect that really stood out to me which was ‘the ken burns effect’. I found that this was an effect commonly used in older documentaries as I recognized it from when I used to watch older documentaries, the effect consists of an image being zoomed in while the narrator makes comments In relation to the image, for me this really gives the documentary a historic as we talk about the Musician’s past.


As well as including this historic effect also found that the more modern documentaries portrayed certain conventions such as introducing the title and the Musician a few minutes into the documentary as this gives a sense of agradual build up, keeping the viewer eager. With this combination of historic effects and modern effects this challenges the forms and conventions of a real media product.

In terms of my ancillary texts, which were my magazine article and my radio advert, these completed the whole package of my media product as they too resemble conventions of real life media products. A magazine article expressing my Hip-Hip musician’s past and his journey to stardom, the text alongside an image taken in a professional studio white background giving a 3D illusion of him being literally beside the text, this is a common layout in almost every magazine out there emphasizing the reality of the project.


Furthermore my radio advert would act as a source of promotion to my Documentary as it would advertise the date of release and explain to the viewers what the documentary was based on. The radio advert consisted of sound clips from the documentary and a song from the documentary, lasting around 45 seconds. This would mean there was a source of information in place for the audience to find out about the documentary, real media products would use this way of promotion as well as maybe a TV advert as this is likely to reach a larger

The feedback for my 3 products was positive, my teacher commented praised my effort in doing necessary research which allowed me to produce close to real products however my documentary could have been improved by ensuring every single shot was in focus and steady. Fellow students expressed that my 3 products were like stuff they would see in the media in everyday life and everyone agreed that it was one of the best in my group. Overall my feedback is good and I have learned that in future I will avoid rushing certain parts of my project in order to go from good to excellent.


Finally the media technologies played a massive role in allowing me to complete my project. First of all the Mac IOS which was pivotal, the fast moving computer with industry standard software such as Adobe Photoshop 6 which allowed me to complete my magazine article, Final Cut Pro X which I used to create my documentary and my radio article. The Digital SLR’s, the Tascam Sound Recorder were equipment’s I was able to manually use myself, giving me the freedom to produce something exactly how I intended. All these different media platforms sped up the process, which meant I was able to complete my project in roughly 5 months.



Question 2


How effective is the combination of your main product and ancillary texts?



Question 3


What have you learned from your audience feedback?




Question 4


How did you use media technologies in the construction and research, planning and evaluation stages?

Article Ancillary Task

Radio Advert

This is my Radio Advert which is advertising my documentary, I created this radio advert using Final cut pro.